ATIS Maps the Way to Content Optimized Networks

WASHINGTON — Feb. 23, 2017 —  ATIS today announced release of Evolution to Content Optimized Networks, a major report establishing an evolutionary path from today’s IP-based routing network to a future network that leverages the increasingly important role of content.

Annual global IP traffic passed the zettabyte (or 1000 exabytes) threshold at the end of 2016, and is projected to increase nearly threefold over the next five years,[1] bringing with it a greater need to innovate in order to transport this content more intelligently.  Current networks are connection-oriented, requiring a connection from the server to the client for each data transfer.

“The market is shifting to a new era of content-rich applications, such as those that deliver augmented reality and context-aware services,” said ATIS VP of Technology and Solutions, Mike Nawrocki. “Users place an intrinsically higher value on these applications than they do on data and information alone, and that’s why evolving our networks to meet this demand is critical.”

This new ATIS report examines how content, instead of being tied to communication between two points, could travel as named data objects and be present in multiple locations across the network.  With the surge in Internet traffic, huge efficiencies could be gained by evolving from the host-centric dependency. From a security standpoint, there is an opportunity to improve overall security by ensuring that these content data objects are signed by the publisher.

“ATIS’ groundbreaking report explores what is needed to optimize current network architectures to meet the future needs of the content-centric marketplace,” said ATIS President and CEO Susan Miller.  “It offers an initial assessment of early deployment opportunities and use cases that could put content naming solutions into action to benefit network providers, the broader content industry and consumers.”

The evolution to content optimized networks could be achieved through a number of different deployment paths, timelines, architectural approaches and technology choices. This new report summarizes ATIS’ technology assessment of these options. It provides a basis for understanding the current network challenges, drivers for evolution, architectural alternatives and target opportunities for early deployment. In sum, Evolution to Content Optimized Networks sheds light on the ongoing research, development and standardization of named content networking solutions. The goal is to offer operators and the larger content ecosystem an opportunity to change the paradigm for how content is discovered, delivered and consumed by devices, people and things in a new era of explosive Internet traffic growth. Learn more in the ATIS Insights blog post, The Evolution to Content Optimized Networks Initiative: Path to a Future Network.

Access  Evolution to Content Optimized Networks in the ATIS White Paper Center.

[1] Source: Cisco Visual Networking Index: Forecast and Methodology, 2015–2020. Accessed Feb. 15, 2017 at


About ATIS

As a leading technology and solutions development organization, the Alliance for Telecommunications Industry Solutions (ATIS) brings together the top global ICT companies to advance the industry’s most critical business priorities. ATIS’ 150 member companies are currently working to address 5G, the all-IP transition, network functions virtualization, big data analytics, cloud services, the ICT implications of Smart Cities, emergency services, M2M, cyber security, network evolution, quality of service, billing support, operations, and much more. These priorities follow a fast-track development lifecycle – from design and innovation through standards, specifications, requirements, business use cases, software toolkits, open source solutions, and interoperability testing.

ATIS is accredited by the American National Standards Institute (ANSI). ATIS is the North American Organizational Partner for the 3rd Generation Partnership Project (3GPP), a founding Partner of the oneM2M global initiative, a member of the International Telecommunication Union (ITU), as well as a member of the Inter-American Telecommunication Commission (CITEL). For more information, visit

About SIP Forum

The SIP Forum is an IP communications industry association that engages in numerous activities that promote and advance SIP-based technology, such as the development of industry recommendations, the SIPit, SIPconnect-IT and RTCWeb-it interoperability testing events, special workshops, educational seminars, and general promotion of SIP in the industry. The SIP Forum is also the producer of the annual SIPNOC conferences (for SIP Network Operators Conference), focused on the technical requirements of the service provider community. One of its notable technical activities is the development of the SIPconnect Technical Recommendation – a standards-based SIP trunking recommendation that provides detailed guidelines for direct IP peering and interoperability between IP PBXs and SIP-based service provider networks. Other important Forum initiatives include work in Fax-over-IP interoperability, User Agent Configuration, Video Relay Service interoperability, security, NNI, and SIP and IPv6. For more information, please visit:

About Neustar

Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we're trusted by the world's great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn't who they claim to be, which helps stop fraud and denial of service before they're a problem. Because we're also an experienced manager of some of the world's most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at